Chaffey, Dave

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing by Dave Chaffey and P. R. Smith - 5th ed - Oxon Routledge 2017 - 660p

1. Introduction to digital marketing
2. Remix
3. Digital models
4. Digital customers
5. Social media marketing
6. Designing digital experiences
7. Traffic building
8. Customer lifecycle communications and crm
9. Managing digital marketing
10. Digital marketing plan

9781138494237


Internet Marketing.

658.872 / CHA

Copyrights © Nirma University 2018. All Right Reserved