Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (Record no. 105838)

000 -LEADER
fixed length control field 01371nam a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170719b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749473990
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.132
Item number MAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Maslen, Andy
245 ## - TITLE STATEMENT
Title Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
Statement of responsibility, etc by Andy Maslen
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Kogan Page Limited
Date of publication, distribution, etc 2015
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 226p
500 ## - GENERAL NOTE
General note Part I: Emotion matters more than reason: tapping into your customer's deepest drives
1. Harnessing the power of emotional copy writing to persuade your prospects
2. Three big ideas you should use before benefits
3. A powerful process for developing customer empathy
4. Flattery will get you everywhere
5. The Ancient Greek secret of emotionally engaging copy
6. Copywriting and connecting on social media
7. Yes! I want your tips on the best way to ask for the order

Part II: The pleasure principle: making your writing more enjoyable and compelling
8. Five pleasure-inducing techniques for copywriters
9. How to engage your imagination and free your creativity
10. Finding your voice (and that of others)
11. The definitive way to judge when grammar matters in copywriting
12. An age-old method of injecting life into your sales pitch
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Persuasion - Psychology
9 (RLIN) 8619
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising Copy
9 (RLIN) 17868
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Call number prefix 659.132
Call number suffix MAS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          General Institute of Management Institute of Management 2017-03-07 1 1078.26 1 659.132 MAS M0032975 2017-12-18 2017-09-16 2017-09-16 1739.13 2017-03-07 Book
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