Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (Record no. 116157)

000 -LEADER
fixed length control field aam a22 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190921105629.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190921b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138494237
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave
9 (RLIN) 42168
245 ## - TITLE STATEMENT
Title Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Statement of responsibility, etc. by Dave Chaffey and P. R. Smith
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2017
Place of publication, distribution, etc. Oxon
300 ## - PHYSICAL DESCRIPTION
Extent 660p
500 ## - GENERAL NOTE
General note 1. Introduction to digital marketing
2. Remix
3. Digital models
4. Digital customers
5. Social media marketing
6. Designing digital experiences
7. Traffic building
8. Customer lifecycle communications and crm
9. Managing digital marketing
10. Digital marketing plan
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Internet Marketing.
9 (RLIN) 42169
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, P. R.
9 (RLIN) 42170
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Call number prefix 658.872
Call number suffix CHA
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Institute of Management Institute of Management 2019-03-26 2 736.30 1 658.872 CHA M0034952 2019-10-23 2019-10-06 995.00 2019-03-26 Book

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