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Internet Marketing and E-Commerce by Ward A. Hanson and Kirthi Kalyanam

By: Hanson, Ward A.
Contributor(s): Kalyanam, Kirthi.
Material type: materialTypeLabelBookPublisher: Delhi Cengage Learning India Private Limited 2007Description: 642p.ISBN: 9788131517123.Subject(s): Electronic Commerce | Internet MarketingDDC classification: 658.872
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.872 HAN (Browse shelf) Available M0031840
Total holds: 0

1. Introduction
2. A digital world
3. Networks
4. Individuals online
5. Web business models
6. Online branding
7. Usability, credibility, and persuasion
8. Traffic building
9. Personalization
10. Creating commitment
11. Innovation and the net
12. Pricing in an online world
13. Internet retailing
14. Consumer channels
15. B2B e-commerce
16. Online research
17. Organizing for online marketing

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