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Art of Digital Marketing: Definitive Guide to Creating Strategic Targeted and Measurable Online campaign by Ian Dodson

By: Dodson, Ian.
Material type: materialTypeLabelBookPublisher: New Delhi Wiley India Pvt. Ltd. 2017Description: 385p.ISBN: 9788126564408.Subject(s): Digital marketing | Computer EngineeringDDC classification: 658.872
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Technology
Reference 658.872 DOD (Browse shelf) Not For Loan T0047374
Book Book Institute of Technology
General 658.872 DOD (Browse shelf) Available T0047373
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Preface
Introduction to Digital Marketing
Search Engine Optimization
Pay per Click
Digital Display Advertising
Email Marketing
Social Media Marketing(Part 1)
Social Media Marketing(Part 2)
Mobile Marketing
Analytics
Strategy and Planning
Conclusion
Acknowledgments
Glossary
Additional Resources
About the Digital Marketing Institute
About the Author
Index

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