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Nawabs, Nudes, Noodles: India Through 50 Years of Advertising by Ambi Parameswaran

By: Parameswaran, Ambi.
Material type: materialTypeLabelBookPublisher: New Delhi Pan Macmillan India 2016Description: 301p.ISBN: 9789382616719.Subject(s): Advertising - India - HistoryDDC classification: 659.10954
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
On Display
IMDIS 659.10954 PAR (Browse shelf) On hold M0033066 1
Total holds: 1

Part I: People
1. The (In) Complete Man
2. I am a Complan Girl! I am a Complan Boy!
3. The Tingling Freshness of Teens
4. Jo Biwi Se Kare Pyaar…
5. Ab Main Bilkul Boodha Hoon, Goli Kha Ke Jeeta Hoon!
6. Twacha Se Meri Umar Ka Pata Hi Nahi Chalta

Part II: Products
7. Only Vimal
8. Bachche Toh Bachche, Baap Re Baap
9. Hamara Bajaj, Humara Bajaj
10. Ghar Ghar Ki Raunaq Badhani Ho
11. Jai Jawan! Jai Kisan!
12. Har Ek Friend Zaroori Hota Hai

Part III: Services
13. Baraatiyon Ka Swagat
14. Tan Ki Shakti, Man Ki Shakti
15. Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi!
16. God’s Own Country
17. Naukri: H for Hitlar, A for Arrogent
18. Kyaa Haal Bana Rakha Hai!
19. Asli Swad Hai Cricket Ka

Part IV: Ad Narratives
20. Doodh Doodh Doodh, Wonderful Doodh
21. Meri Khubsurti Ka Raaz
22. Bole Mere Lips, I Love Uncle Chipps
23. No Squeeze, No Wheeze, No Navel Please!

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