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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

By: Handley, Ann.
Material type: materialTypeLabelBookPublisher: New Delhi Wiley India Pvt. Ltd. 2014Description: 298p.ISBN: 9788126559985.Subject(s): Business Communication | Internet MarketingDDC classification: 658.872
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Book Book Institute of Management
General 658.872 HAN (Browse shelf) Available M0033211
Total holds: 0

Part I: Writing Rules: How to Write Better (And How to Hate Writing Less)
1. Everybody Writes
2. Writing is a Habit, not an Art
3. Shed High School Rules
4. Regard Publishing as a Privilege
5. Place the Most Important Words (And Ideas) at the Beginning of Each Sentence
6. Follow a Writing GPS
7. The More The Think, The Easier the Ink
8. Organize : Relax, You've Got This
9. Embrace the Ugly First Draft
10. Swap Places with Your Reader
11. Humor Comes on the Rewrite
12. Develop Pathological Empathy
13. "Cross Out the Wrong Words"
14. Start With Dear Mom ...
15. If You Take a Running Start, Cover Your Tracks
16. Notice Where Words Appear in Relation to others around Them
17. "A Good Lead Invites You to the Party and a Good Kicker Makes You Wish You Could Stay Longer"
18. Show, Don't Tell
19. Use Familiar Yet Surprising Analogies
20. Approach Writing Like Teaching
21. Keep It Simple : But Not Simplistic
22. Find A Writing Buddy
23. Avoid Writing By Committee
24. Hire A Great Editor
25. Be Rapid About Readability
26. End On An I-Can't-Wait-To-Get-Back-To-It Note
27. Set A Goal Based On Word Count (Not Time)
28. Deadlines Are The WD-40 Of Writing

Part II: Writing Rules: Grammar And Usage
29. Use Real Words
30. Avoid Frankenwords, Obese Words, And Words Pretending To Be Something They're Not
31. Don't Use Weblish (Words You Wouldn't Whisper To Your Sweetheart In The Dark)
32. Know The Difference Between Active And Passive Voice
33. Ditch Weakling Verbs
34. Ditch Adverbs, Except When They Adjust The Meaning
35. Use Clichés Only Once In A Blue Moon
36. Avoid These Mistakes Marketers Make
37. Break Some Grammar Rules (At Least These Five)
38. Learn Words You're Probably Misusing Or Confusing With Other Words
39. Scuse Me While I Kiss This Guy
40. Limit Moralizing

Part III: Story Rules
41. Tell How You'll Change The World
42. Tell The Story Only You Can Tell
43. Voice And Tone
44. Look To Analogy Instead Of Example

Part IV: Publishing Rules
45. Wait: What's Brand Journalism?
46. Tell The Truth
47. See Content Moments Everywhere
48. Post News That['S Really News
49. Biased And Balanced
50. Nonobvious Interview Tips
51. Fact-Check
52. Approach Content With "Mind Like Water"
53. Seek Out the Best Sources
54. Be Aware of Hidden Agendas
55. Cite As You Write
56. Curate Ethically
57. Seek Permission, Not Forgiveness
58. Understand The Basics of Copyright, Fair Use, and for Attribution
59. Ground Content In Data

Part V: Things Marketers Write
60. The Ideal Length For Blog Posts, Podcast, Facebook Posts, Tweets, And Other Marketing Content
61. Writing For Twitter
62. Writing With Hashtags
63. Writing Social Media With Humor
64. Writing For Facebook
65. Writing For Linkedin
66. Writing Your Linkedin Profile
67. Writing For Email
68. Writing Landing Pages
69. Writing Headlines
70. Writing A Home Page
71. Writing The About Us Page
72. Writing Infographics That Won't Make People Mock Infographics
73. Writing Better Blog Posts
74. Writing Annual Reports (Or Annual Wrap-Ups)

Part VI: Content Tools
75. Research and Knowledge Management Tools
76. Writing Tools
77. Productivity Tools
78. Editing Tools
79. A Few Great Style Guides
80. Non-Text Writing Tools
81. Blog Idea Generators
82. Google Authorship
83. Image Sources (Or, Stock That Doesn't Stink)

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