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Advertising and Violence: Concepts and Perspectives by Nora J. Rifon, Marla B. Royne and Ed by Les Carlson and Foreword by Wally Snyder

By: Rifon, Nora J.
Contributor(s): Royne, Marla B | Carlson, Les [Editor] | Snyder, Wally [Foreword].
Material type: materialTypeLabelBookPublisher: New York Routledge 2014Description: 310p.ISBN: 9780765642691.Subject(s): Advertising - Social AspectsDDC classification: 659.1
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Book Book Institute of Management
General 659.1 RIF (Browse shelf) Available M0033412
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Part I: Violence in Media Defined
2. Understanding Media Violence and Its Effects
3. Exploring the Underlying Dimensions of Violence in Print Advertisements

Part II: Humor and Violence in Advertising
4. It’s Just a Joke: Violence Against Males in Humorous Advertising
5. The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials

Part III: Sex and Violence in Advertising
6. Fifty Shades of Sex and Violence: Scenes of Advertising to Come?
7. The Impact of Violence Against Women in Advertisements

Part IV: Effects of Violence in Advertising
8. The Role of Dominance in the Appeal of Violent Media Depictions
9. Celebrity Violence Outside the Ad Context: Synergies and Concerns

Part V: Special Concerns for Children
Contents note continued: 10.Violence is in the Ads, Too: Should Television Advertisements Be Rated?
11. Television Commercial Violence: Potential Effects on Children
12. Caution, Animated Violence: Assessing the Efficacy of Violent Video Game Ratings

Part VI: Public Service Campaigns
13. Using Mass Media Domestic Violence Campaigns to Encourage Bystander Intervention
14. Unintended Effects of a Domestic Violence Campaign

Part VII: Regulatory Issues
15. Violence, Advertising, and Commercial Speech
16. Violence in Advertising: A Multilayered Content Analysis

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