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CEO Branding: Theory and Practice Ed by Marc Fetscherin

Contributor(s): Fetscherin, Marc [Editor] | Bates, Suzanne [Foreword] | Gaines-Ross, Leslie [Foreword].
Material type: materialTypeLabelBookPublisher: New York Routledge 2015Description: 302p.ISBN: 9781138013728.Subject(s): Corporate Image | BrandingDDC classification: 658.42
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.42 CEO (Browse shelf) Available M0033352
Total holds: 0

Part I: ceo branding process
1.Purpose and Power of the CEO Brand
2.CEO Brand Development: The Role of Executive Brand Motivation
3.CEO Branding: How Perception Defines Reality
4.CEO Brand 'Disaster Avoidance Kit'

Part II: ceo reputation and firm performanceor reputation
5.The Causes and Relations of Corporate and CEO Reputation
6.How Does CEO Reputation Matter? Impact of CEO Reputation on Corporate Reputation and Performance
7.CEO RepTrak®: Assessing the Reputation of Top Executives

Part III: ceo personality and firm performanceor reputation
8.Do Personal Traits Matter? CEOs' and Directors' Risk-Taking and Environmental Firm Performance
9.Competent or Ethical? Impact of CEO Characteristics on Corporate Reputation
10.CEO Championing of Pricing and Firm Performance in Industrial Firms / Ruthann Weaver Lariscy
11.Sharing the Throne: Co-CEO and Co-Chairman Leadership Structure and Firm Performance / Andreas Hinterhuber

Part IV: the (ceo) personality and firm performanceor reputation
12.CEO Facial Appearance and Firm Performance
13.The Emergence of the Social CEO
14.CEO Turnover and Firm Performance
15.CEO Networks and the M&A Market

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