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Commercialization Secrets for Scientists and Engineers by Michael Szycher

By: Szycher, Michael.
Material type: materialTypeLabelBookPublisher: Boca Raton CRC Press 2017Description: 536p.ISBN: 9781498730600.Subject(s): New Business Enterprises | Research - IndustrialDDC classification: 658.022
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Book Book Institute of Management
General 658.022 SZY (Browse shelf) Available M0033555
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Part I: Development on a Shoestring
1. Risk is a Four Letter Word
2. The Innovation Imperative
3. Development on a Shoestring
4. Funding a Knowledge-Intensive Product
5. SBIR/STTR Grants
6. Marketing and Marketing Research on a Shoestring
7. Establishing your Technical Team
8. Strategic Planning for Startups
9. Virtual Organization

Part II: Classical Initial Decisions
10. Make-versus-Buy decisions
11. Patenting versus Trade Secrets
12. Strategic Alliances
13. Deciding to be acquired

Part III: Product Launch
14. Pricing Lifestyle
15. Product Launch Risk Analysis
16. Commercializing Pharmaceutical Products
17. Launching Medical Device Products
18. Launching High-Tech Products

Part IV: Pathways to Profitability
19. Practical Methodology for Commercialization

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