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Innovation Management: Effective Strategy and Implementation by Goffin Keith and Rick Mitchell

By: Keith, Goffin.
Contributor(s): Mitchell, Rick.
Material type: materialTypeLabelBookPublisher: London Macmillan Publishers Limited 2017Edition: 3rd ed.Description: 413p.ISBN: 9781137373434.Subject(s): Organizational Change | Strategic PlanningDDC classification: 658.4063
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.4063 GOF (Browse shelf) Available M0033363
Total holds: 0

1. Understanding innovation and innovation management
2. Innovation in context
3. Service innovation
4. Developing an innovation strategy
5. Generating innovative ideas
6. Selecting the innovation portfolio
7. Implementing innovations
8. People, culture and organization
9. Innovation - performance and capability

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