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Communications Writing and Design: The Integrated Manual for Marketing, Advertising and Public Relations by John DiMarco

By: DiMarco, John.
Material type: materialTypeLabelBookPublisher: New Jersey John Wiley & Sons, Inc. 2017Description: 201p.ISBN: 9781119118879.Subject(s): Advertising | MarketingDDC classification: 659.1
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 659.1 DIM (Browse shelf) Available M0033422
Total holds: 0

1. The Connectivity between Research, Writing, and Design
2. Writing Technical, Persuasive and News Communication
3. Communication Design
4. Creative Research Methods
5. Design Tools
6. Marketing Projects
7. Advertising Projects
8. Public Relations Projects
9. Social Media for Marketing, Advertising and Public Relations

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