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Internet Marketing: A Practical Approach in The Indian Context by Moutusy Maity

By: Maity, Moutusy.
Material type: materialTypeLabelBookPublisher: New Delhi Oxford University Press 2017Description: 359p.ISBN: 9780199469550.Subject(s): Marketing - InternetDDC classification: 658.84
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.84 MAI (Browse shelf) Available M0033500
Total holds: 0

Introduction: The Adoption of Internet in India
2. Search Engine Optimization
3. Search Advertising
4. Display Advertising
5. Wed Analytics
6. Consumers Online
7. Social Media Marketing
8. Social Media Analytics: Structured Data
9. Social Media Analytics: Unstructured Data
10. Mobile Marketing
11. E-mail Marketing
12. Internet Marketing Strategy and Content Marketing
13. Looking Ahead

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