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Social Media Marketing by Tracy L. Tuten and Michael R. Solomon

By: Tuten, Tracy L.
Contributor(s): Solomon, Michael R.
Material type: materialTypeLabelBookPublisher: New Delhi Sage Publication India Pvt. Ltd. 2015Edition: 2nd ed.Description: 306p.ISBN: 9789351509240.Subject(s): Online social networks - Economic aspectsDDC classification: 658.872
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.872 TUT (Browse shelf) Available M0034195
Total holds: 0

Part I. Foundations of social media marketing
1. The horizontal revolution
2. Social media marketing strategy
3. Social consumers
4. Network structure and group influence in social media
Part II. The four zones of social media
5. Social community
6. Social publishing
7. Social entertainment
8. Social commerce
Part III. Social media data management and measurement
9. Social media for consumer insight
10. Social media metrics.

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