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Ogilvy on Advertising in the Digital Age by Miles Young

By: Young, Miles.
Material type: materialTypeLabelBookPublisher: New York Bloomsbury 2017Description: 288p.ISBN: 9781847960870.Subject(s): Internet advertisingDDC classification: 659.1
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 659.1 YOU (Browse shelf) Checked out 27/06/2019 M0034365
Total holds: 0

1. Codetta
2. The digital revolution
3. The short march
4. The digital ecosystem
5. To be or not to be a millennial
6. The post-modern brand
7. Content is king, but what does it mean?
8. Creativity in the digital age
9. Data : the currency of the digital age
10. "Only connect"
11. Creative technology : the sweet spot
12. The three battlegrounds
13. Digital transformations
14. Five giants of advertising in the digital age
15. My brain hurts
16. The new shape of the world
17. Culture, courage, clients and castanets.

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