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The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice by Alison Theaker and Heather Yaxley

By: Theaker, Alison.
Contributor(s): Yaxley, Heather.
Material type: materialTypeLabelBookPublisher: New York Routledge 2017Edition: 2nd ed.Description: 417p.ISBN: 9781138678675.Subject(s): Corporations - Public relationsDDC classification: 659.2
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 659.2 THE (Browse shelf) Checked out 24/10/2019 M0034645
Total holds: 0

1. What is public relations? / Alison Theaker
2. What do pr practitioners do? / Alison Theaker
3. The pr industry and careers in it / Alison Theaker
4. Professionalism and trends in pr / Alison Theaker
5. Situational analysis / Heather Yaxley
6. Understanding public psychology / Heather Yaxley
7. Public relations planning
8. Setting objectives / Heather Yaxley
9. Strategic campaign execution / Heather Yaxley
10. Budgeting and resourcing / Heather Yaxley
11. Monitoring and evaluation / Heather Yaxley
12. Brand management / Alison Theaker
13. Effective media relations / Alison Theaker
14. Corporate communications
15. Risk, incidents, issues and crisis management / Heather Yaxley
16. Corporate social responsibility / Alison Theaker
17. International considerations / Alison Theaker
18. Digital public relations / Heather Yaxley
19. Political relations / Heather Yaxley
20. Financial and investor relations / Heather Yaxley
21. Stakeholder engagement
22. Internal communications / Alison Theaker
23. Business to business / Heather Yaxley
24. Community relations / Alison Theaker
25. Consumer public relations / Alison Theaker

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