Normal view MARC view ISBD view

The ROI of Pricing: Measuring the Impact and Making the Business Case Ed by Stephan M. Liozu and Andreas Hinterhuber

Contributor(s): Liozu, Stephan M [Editor] | Hinterhuber, Andreas [Editor].
Material type: materialTypeLabelBookPublisher: London Routledg 2014Description: 220p.ISBN: 9780415730716.Subject(s): PricingDDC classification: 658.816
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.816 ROI (Browse shelf) Available M0034656
Total holds: 0

1. Value-based Pricing ROI / Peter J. Vomocil
2. Cannibalization
five easy pieces / Andreas Hinterhuber
3. Is there a long-term return on price promotions? / Carmen Balan
4. Pricing modelling as a strategic leverage for knowledge-intensive start-ups: an explorative case study in the luxury fashion industry / Federica Merli
5. Making the business case for value-based pricing investments / Stephan M. Liozu
6. Evaluating the impact of pricing actions to drive further actions / Jered Haedt
7. Using VOC to ensure product launch success: a case study showing how one firm prevented a launch misfire / Linda Trevenen
8. The power and impact of quick wins / Mathias Chenal
9. Illuminating value capture with return on pricing investment / Navdeep Sodhi
10. Case study on break-even analysis / Kostis Indounas
11. Allocating pricing resources with a more strategic ROI calculation / Vernon Lennon
12. Making the case for value-based pricing software in B2B markets / Ed Arnold
13. Translating pricing-software-enabled capabilities to meaningful financial impacts: a holistic approach / Doug Fuehne
14. Interview with a pricing leader: Robert Smith, Director of Corporate Pricing for Eastman Chemical
15. ROI and the impact of pricing: the state of the profession / Stephan M. Liozu
16. Closing thoughts / Kevin Mitchell.

There are no comments for this item.

Log in to your account to post a comment.

Copyrights © Nirma University 2018. All Right Reserved