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Predictive Analytics: The Power to Predict Who Will Click, Buy Lie or Die by Eric Siegel

By: Siegel, Eric.
Material type: materialTypeLabelBookPublisher: New Delhi Wiley India Pvt. Ltd. 2016Description: 332p.ISBN: 9788126559770.Subject(s): Social prediction - Human behaviorDDC classification: 303.49
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Book Book Institute of Management
General 303.49 SIE (Browse shelf) Available M0034873
Total holds: 0

1. Preface to the Revised and Updated Edition: What's new and who's this book for-the predictive analytics FAQ
2. Preface to the Original Edition: What is the occupational hazard of predictive analytics?
3. Introduction: Prediction effect
4. Liftoff! prediction takes action (deployment)
5. With power comes responsibility: Hewlett-Packard, Target, the Cops, and the NSA deduce your secrets (ethics)
6. Data effect: a glut at the end of the rainbow (data)
7. Machine that learns: a look inside Chase's prediction of mortgage risk (modeling)
8. Ensemble effect: Netflix, crowdsourcing, and supercharging prediction (ensembles)
9. Watson and the jeopardy! challenge (question answering)
10. Persuasion by the numbers: how Telenor, US Bank, and the Obama Campaign engineered influence (uplift)
11. Afterword: Eleven predictions for the first hour of 2022
12. Appendices:
13. A: Five effects of prediction
14. B: Twenty applications of predictive analytics
15. C: Prediction people: cast of "characters"
16. Hands-On Guide: Resources for further leaning

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