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Psychological Foundations of Marketing by Allan J. Kimmel

By: Kimmel, Allan J.
Material type: materialTypeLabelBookPublisher: Oxon Routledge Taylor and Francis Group 2018Edition: 2nd ed.Description: 465p.ISBN: 9781138219151.Subject(s): Marketing -- Psychological aspectsDDC classification: 658.80019
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 658.80019 KIM (Browse shelf) Available M0035053
Total holds: 0

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