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Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers by Robert G. Barnwell

By: Barnwell, Robert G.
Material type: materialTypeLabelBookPublisher: New York Routledge 2019Description: 299p.ISBN: 9781138916456.Subject(s): Motion pictures - MarketingDDC classification: 384.80688
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Book Book Institute of Management
General 384.80688 BAR (Browse shelf) Available M0035082
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1. Guerrilla branding, marketing & promotion
2. Creating an irresistible brand identity
3. Building an engaged community of friends & fans
4. Marketability vs play ability (or How to produce niche-dominating blockbusters)
5. Pitching & networking
6. Key art & posters
7. Teasers & trailers
8. Behind the scenes photos, production stills, videos, interviews & special features
9. IMDb marketing & promotion
10. Social media & video marketing platforms
11. Dedicated film & filmmaker websites
12. Electronic press kits (EPKs) & press books
13. Media relations & public releases
14. Event marketing : premiers, festivals, film markets & other events
15. High-impact low-cost advertising & promotion
16. Distribution

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