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Adland: A Global History of Advertising by Mark Tungate

By: Tungate, Mark.
Material type: materialTypeLabelBookPublisher: London Kogan page Ltd 2013Description: 278p.ISBN: 9780749452582.Subject(s): Advertising - HistoryDDC classification: 659.1
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Institute of Management
General 659.1 TUN (Browse shelf) Available M0035270
Total holds: 0

1. Introduction
2. Pioneers of persuasion
3. From propaganda to soap
4. Madison Avenue aristocracy
5. Creative revolutionaries
6. The Chicago way
7. The Brit pack
8. Eighties extravagance
9. The French connection;
10. European icons;
11. Media spins off
12. Consolidation incorporated
13. Japanese giants
14. The alternatives
15. Dotcom boom and bust
16. Latin spirit
17. International outposts
18. Shooting stars
19. Controversy in Cannes
20. New frontiers
21. The agency of the future

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