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Cases in Public Relations Management by Patricia Swann

By: Swann, Patricia.
Material type: materialTypeLabelBookPublisher: New York Routledge Taylor & Francis Group 2010Description: 388p.ISBN: 9780415878937.Subject(s): Public Relations CasesDDC classification: 659.2
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Item type Current location Collection Call number Status Date due Barcode Item holds
Case Study Case Study Institute of Management
General 659.2 SWA (Browse shelf) Available M0027157
Total holds: 0

Machine derived contents note: The Purpose of Public Relations Proactive Public Relations The Case Method Ethics and the Public Interest Media Relations and Tactics Crisis Communications Consumer Relations Sports, Entertainment and Travel Community Relations Employee Relations Governmental Relations International Public Relations Financial Relations Internships and Early Career

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