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1. Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by Colin Strong

by Strong, Colin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page Limited 2015Availability: Items available for loan: Institute of Management [Call number: 658.8340 STR] (1).

2. Waste to Wealth: The Circular Economy Advantage by Peter Lacy and Jakob Rutqvist

by Lacy, Peter | Rutqvist, Jakob.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2015Availability: Items available for loan: Institute of Management [Call number: 338.927 LAC] (1).

3. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge and Natasha Walk

by Verhoef, Peter C | Kooge, Edwin | Walk, Natasha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2016Availability: Items available for loan: Institute of Management [Call number: 658.83 VER] (1).

4. Leading Digital Strategy: Driving Business Growth through Effective E-Commerce by Christopher Bones and James Hammersley

by Bones, Christopher | Hammersley, James.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2015Availability: Items available for loan: Institute of Management [Call number: 658.8​72 BON] (1).

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