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1. Persuadable: How Great Leaders Change Their Minds to Change the World by Al Pittampalli

by Pittampalli, Al.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harper Collins Publishers 2016Availability: Items available for loan: Institute of Management [Call number: 658.4092 PIT] (1).

2. Persuasive Copywriting: Using Psychology to Influence, Engage and Sell by Andy Maslen

by Maslen, Andy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2015Availability: Items available for loan: Institute of Management [Call number: 659.132 MAS] (1).

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