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1. Applications in Basic Marketing: Clippings from the Popular Business Press by E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Irwin 1990Availability: Items available for loan: Institute of Management [Call number: 658.8 MCC] (1).

2. Basic Marketing: A Global-Managerial Approach by William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome.

Edition: 13th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Irwin 1999Availability: Items available for loan: Institute of Management [Call number: 658.8 PER] (1).

3. Basic Marketing: A Managerial Approach by E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D.

Edition: 10th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Irwin 1990Availability: Items available for loan: Institute of Management [Call number: 658.8 MCC] (1). Withdrawn (1).

4. Essentials of Marketing by E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D.

Edition: 5th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Irwin 1991Availability: Items available for loan: Institute of Management [Call number: 658.8 MCC] (1). Withdrawn (1).

5. Essentials of Marketing: A Global-Managerial Approach by William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome.

Edition: 8th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Irwin/Mcgraw-Hill 2000Availability: Items available for loan: Institute of Management [Call number: 658.8 PER] (1).

6. The Marketing Game! by Charlotte H. Mason and William D. Perreault

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Irwin/Mcgraw-Hill 2002Availability: Items available for loan: Institute of Management [Call number: 658.8 MAS] (1).

7. Essentials of Marketing: A Global-Managerial Approach by William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome.

Edition: 8th edMaterial type: visual material Visual material; Type of visual material: Publisher: New York Irwin/Mcgraw-Hill 2000Availability: Items available for reference: Institute of Management [Call number: MC0412 ] (1).

8. The Marketing Game! by Charlotte H. Mason and William D. Perreault

by Mason, Charlotte H | Perreault, William D.

Edition: 3rd edMaterial type: visual material Visual material; Type of visual material: Publisher: New York Irwin/Mcgraw-Hill 2002Availability: Items available for reference: Institute of Management [Call number: MC0559 ] (1).

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