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1. Legends in Strategic Marketing: Rajan Varadarajan: Vol. 1 Strategic Marketing and Strategic Management by Rajan Varadarajan

by Varadarajan, Rajan | Sheth, Jagdish N [Series Editor] | Bharadwaj, Sundar [Volume Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage Publication India Pvt. Ltd. 2018Availability: Items available for reference: Institute of Management [Call number: 658.802 VAR] (1).

2. Legends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation by Rajan Varadarajan

by Varadarajan, Rajan | Sheth, Jagdish N [Series Editor] | Hult, Tomas [Volume Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage Publication India Pvt. Ltd. 2018Availability: Items available for reference: Institute of Management [Call number: 658.802 VAR] (1).

3. Legends in Strategic Marketing: Rajan Varadarajan: Vol. 3 Strategy and Performance by Rajan Varadarajan

by Varadarajan, Rajan | Sheth, Jagdish N [Series Editor] | Sridhar, Srihari [Volume Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage Publication India Pvt. Ltd. 2018Availability: Items available for reference: Institute of Management [Call number: 658.802 VAR] (1).

4. Legends in Strategic Marketing: Rajan Varadarajan: Vol 4. Inter-organizational Cooperation and Interactive Marketing by Rajan Varadarajan

by Varadarajan, Rajan | Sheth, Jagdish N [Series Editor] | Cunningham, Peggy [Volume Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage Publication India Pvt. Ltd. 2018Availability: Items available for reference: Institute of Management [Call number: 658.802 VAR] (1).

5. Legends in Strategic Marketing: Rajan Varadarajan: Vol. 5 Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets by Rajan Varadarajan

by Varadarajan, Rajan | Sheth, Jagdish N [Series Editor] | Sinha, Mona [Volume Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage Publication India Pvt. Ltd. 2018Availability: Items available for reference: Institute of Management [Call number: 658.802 VAR] (1).

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