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1. The Advertising Business: Operations Creativity Media Planning Integrated Communications Ed by John Philip Jones

by Jones, John Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage Publications 1999Availability: Items available for loan: Institute of Management [Call number: 659.1 ADV] (1).
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2. How Advertising Works: The Role of Research Ed by John Philip Jones

by Jones, John Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Sage Publications 1998Availability: No items available Checked out (1).

3. How to Use Advertising to Build Strong Brands Ed by John Philip Jones

by Jones, John Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Sage Publications 1999Availability: Items available for loan: Institute of Management [Call number: 659.1 HOW] (1).

4. International Advertising: Realities and Myths Ed by John Philip Jones

by Jones, John Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt. Ltd. 2000Availability: Items available for loan: Institute of Management [Call number: 659.1 INT] (1).

5. The Ultimate Secrets of Advertising by John Philip Jones

by Jones, John Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Sage Publications 2002Availability: Items available for loan: Institute of Management [Call number: 659.1 JON] (1).

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