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1. Entertainment and Society: Audiences, Trends and Impacts by Shay Sayre and Cynthia King

by Sayre, Shay | King, Cynthia.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt. Ltd. 2003Availability: Items available for loan: Institute of Management [Call number: 659.13 SAY] (1).

2. Qualitative Methods for Marketplace Research by Shay Sayre

by Sayre, Shay.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt. Ltd. 2001Availability: Items available for loan: Institute of Management [Call number: 658.83 SAY] (1).

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