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Experiencing Innovation in Asia: Cases in Business Model Development

Contributor(s): Material type: TextTextPublication details: World Scientific Pub. Co. Inc. 2015 New JerseyDescription: 308pISBN:
  • 9789814689144
Subject(s): DDC classification:
  • 658.11 EXP
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Part A: Sustainable Development
1. Veolia Water India: Bringing a 24/7 Water Supply to the People of Karnataka / Wolfgang Dick
2. Naandi Foundation: Delivering High Quality Elementary Education in India / Wolfgang Dick
3. PlaNet Finance China: New Models of Microfinance in Tongwei / Thomas Jeanjean

Part B: New and Old Media
4. Yek Mobile: Launching an Innovative High-Tech Startup in China / Li Yan
5. StarryMedia: Bridging the Gap between Innovation and Market Needs / Li Yan
6. Mozat: Launching a Mobile Game in the Middle East and North Africa / Li Yan
7. Priya Entertainments: From Scripts to Screens in East India / Arijit Chatterjee

Part C: Global Brands Addressing Local Challenges
8. Capgemini India: Making Employee Retention a Priority / Cedomir Nestorovic
9. Renault India: Benchmarking against other Industries for Marketing Success / Li Yan
10. Renault China: The Challenge of Increasing Brand Awareness / Li Yan

Part D: Social Entrepreneurship
11. PlaNet Finance: A New Microfinance Loan in Cambodia and Vietnam / Ashwin Malshe
12. Pour un Sourire d'Enfant: The Need for a New Funding Model / Ashwin Malshe

Part E: Small Business with Big Ideas
13. Weavers Studio: Use as Many Hands as Possible / Arijit Chatterjee

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