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Attitudes and Attitude Change

By: Contributor(s): Material type: TextTextPublication details: Routledge 2016 OxonEdition: 2nd edDescription: 339pISBN:
  • 9781841696744
Subject(s): DDC classification:
  • 152.4 VOG
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1. What is an Attitude and Why is it Important?

Part I: Gateways to Our Attitudes
2. Asking for Attitudes – Not That Simple after All
3. Beyond Asking for Attitudes: From Indirect Measures to Implicit Attitudes

Part II: The Origins of Our Attitudes
4. From Incidental Sensations and Needs to Attitudes
5. Attitude Conditioning: How Objects Become Linked with Valence
6. Malleable Attitudes: Between Stored Representations and Context-Dependent Constructions
7. Attitudes – A Question of Good Balance

Part III: The Social Nature of Attitude Change
8. Persuasion – Making Others Want What You Want Them to Like!
9. Social Influence on Our Attitudes
10. Resistance: The Stubborn Receivers – And How to Persuade Them

Part IV: Consequences of Our Attitudes
11. The World is Not What it Used to Be - Attitude Influences on Information Processing
12. Do Attitudes Predict Behavior?
13. Which Attitudes Predict Behavior and When?

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