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The Routledge Companion to Consumer Behavior Analysis

Contributor(s): Material type: TextTextSeries: Routledge Companions in Business, Management and AccountingPublication details: Routledge 2016 OxonDescription: 443pISBN:
  • 9780415729925
Subject(s): DDC classification:
  • 658.8342 ROU
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Reference Book Reference Book NIMA Knowledge Centre 6th Floor Silence Zone Reference 658.8342 ROU (Browse shelf(Opens below)) Not For Loan M0032849
Total holds: 0

Part I: Introduction
1. Consumer Behavior Analysis Comes of Age

Part II. Behavioral Economics Meets Marketing Science Experimental Analysis of Consumer Choice
2. Behavior Analysis of In-Store Consumer Behavior
3. Behavior Analysis of On-Line Consumer Behavior
4. Equivalence Classes and Preferences in Consumer Choice
5. Experimental Analyses of Choice and Matching: From the animal laboratory to the marketplace
6. Consumer Store Choice: A matching analysis
7. Dimensions of Demand Elasticity
8. The BPM and Essential value
9. Triple Jeopardy in Behavioral Perspective
10. Consumer Purchase and Brand Performance: The basis of brand market structure
11. What Do Consumers Maximize? The analysis of utility functions in light of the behavioral perspective model
12. The BPM in a Latin-American Context

Part III: Behavioral Interpretation of Consumer Choice
13. Gambling Behavior
14. When Loss Rewards: The near-miss effect in slot machine gambling
15. A Functional Analysis of Corruption from a Behavioral-Economic Perspective
16. From Consumer Response to Corporate Response
17. Motivating Operations and Consumer Choice
18. Consumers as Inforagers
19. Decision-"Making" or How Decisions Emerge in a Cyclic Automatic Process, Parsimoniously Modulated by Reason
20. Consumer Behavior Analysis: A view from psychoanalysis
21. Ethnographical Interpretation of Consumer Behavior
22. Collective Intentionality and Symbolic Reinforcement: The case of Thai car-consumer clubs
23. Consumer Confusion: a BPM perspective
24. Consumer Heterophenomenology

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