Brand Breakout: How Emerging Market Brands Will Go Global

By:

Kumar, Nirmalya

Contributor(s):

Steenkamp, Jan-Benedict E. M

Material type: Text

TextPublication details: Palgrave Macmillan 2015 HampshireDescription: 256pISBN:

9781137467591

Subject(s):

DDC classification:

658.827 KUM

List(s) this item appears in: Nirmalya Kumar

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 KUM (Browse shelf(Opens below))	Available		M0032948

Total holds: 0

1. The Asian Tortoise Route: Migrating to Higher Quality and Brand Premium
2. The Business to Consumer Route: Leveraging B2B Strengths in B2C Markets
3. The Diaspora Route: Following Emigrants into the World
4. The Brand Acquisition Route: Buying Global Brands from Western Multinationals
5. The Positive Campaign Route: Overcoming Negative Country-of-Origin Associations
6. The Cultural Resources Route: Positioning on Positive Cultural Myths
7. The Natural Resources Route: Branding Commodities in Four Steps
8. The National Champions Route: Leveraging Strong Support from the State

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