Art of Digital Marketing: Definitive Guide to Creating Strategic Targeted and Measurable Online campaign

By:

Dodson, Ian

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. 2017 New DelhiDescription: 385pISBN:

9788126564408

Subject(s):

DDC classification:

658.872 DOD

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.872 DOD (Browse shelf(Opens below))	Not For Loan		T0047374
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 DOD (Browse shelf(Opens below))	Available		T0047373

Total holds: 0

Preface
Introduction to Digital Marketing
Search Engine Optimization
Pay per Click
Digital Display Advertising
Email Marketing
Social Media Marketing(Part 1)
Social Media Marketing(Part 2)
Mobile Marketing
Analytics
Strategy and Planning
Conclusion
Acknowledgments
Glossary
Additional Resources
About the Digital Marketing Institute
About the Author
Index

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