Marketing Research with IBM® SPSS Statistics: A Practical Guide

By:

Charry, Karine

Contributor(s):

Coussement, Kristof
Demoulin, Nathalie
Heuvinch, Nico

Material type: Text

TextPublication details: Routledge 2016 OxonDescription: 250pISBN:

9781472477453

Subject(s):

Marketing Research - Data processing

DDC classification:

658.83 MAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.83 MAR (Browse shelf(Opens below))	Available		M0033384

Total holds: 0

Getting started with IBM SPSS statistics
Descriptive analysis
Exploratory factor analysis
Cluster analysis
Hypothesis testing
Correlations
Regression analysis
Moderation and mediation analysis.

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