The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
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- 9780593077900
- 025.52068 GAL
1. The four: who are these companies and why write about them?
2. Amazon: how Amazon became the most disruptive firm in the largest economy
3. Apple: tech goes luxury
4. Facebook: love is key to longevity and great advertising
5. Google: our modern-day god
6. Lie to me: the Four and funny business
7. Business and the body: all businesses appeal to one of three organs
8. The T algorithm: what it takes to get to a trillion
9. The fifth horseman?: who will be next?
10. The Four and you: follow your talent, not your passion
11. After the horsemen: where are the Four taking us?
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