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Social Marketing: Rebels with a Cause

By: Contributor(s): Material type: TextTextPublication details: Routledge Taylor & Francis Group 2018 New YorkEdition: 3rd edDescription: 602pISBN:
  • 9781138123830
DDC classification:
  • 658.8 HAS
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.8 HAS (Browse shelf(Opens below)) Available M0034448
Total holds: 0

1. Harnessing the power of marketing
2. Social marketing principles
3. The shoulders of giants
4. Making it happen- the toolbox
5. Research and the teller of tales
6. Compelling content
7. Competitive analysis
8. Critical marketing
9. Spiritual dimensions
10. Ethical issues
11. Systems social marketing

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