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Location Based Marketing for Dummies

By: Contributor(s): Material type: TextTextPublication details: Wiley India (P.) Ltd. 2011 New DelhiDescription: 262pISBN:
  • 9788126554386
DDC classification:
  • 658.872 STR
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Putting a little "location" in your marketing campaign Location-based marketing in action
Integrating location into other channels
Measuring your return on investment
The part of tens

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