Philosophy of Marketing Vol. 4: Rethinking Concepts
Material type:
TextPublication details: Sage Publications India Pvt. Ltd. 2014 New DelhiDescription: 367pISBN: - 9781446274910
- 658.8 PHI
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Reference Book
|
NIMA Knowledge Centre | 6th Floor Silence Zone | Reference | 658.8 PHI (Browse shelf(Opens below)) | Not For Loan | M0036170 |
VOLUME IV: RETHINKING CONCEPTS
Developing Concepts And Theories
43. A Framework for Conceptual Contributions in Marketing
44. A Conceptual Framework for Evaluating Interdisciplinary Research in Marketing
45. Theoretical Modeling in Marketing
46. Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory
47. Critical Marketing Theory: The Blueprint?
Ways Of Interpreting
48. Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from Texts of Consumers' Consumption Stories
49. Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics
50. Literary Criticism and Consumer Research: Overview and Illustrative Analysis
51. The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research
52. Feminist Literary Theory and Advertising Research: A New 'Reading' of the Text and the Consumer
53. Making the Ad Perfectly Queer: Marketing 'Normality' to the Gay Men's Community?
54. Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar
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