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Disruptive Branding: How to Win in Times of Change

By: Contributor(s): Material type: TextTextPublication details: Kogan Page Limited 2019 LondonDescription: 247pISBN:
  • 9780749484064
Subject(s): DDC classification:
  • 658.827 BEN
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1. Convergence and divergence: What change means for brands
2. What makes you tick: Define what drives your organization
3. Strategy made visible: Bring your idea alive through design
4. Help your people to help you: Engage your employees
5. A promise delivered: Shape the brand experience
6. Prove it to succeed: Develop on-brand products and services
7. Building customer loyalty: Disrupt through great service
8. Your idea made physical: Create branded environments
9. First impressions: Launch your disruptive brand
10. Measure, improve, repeat: Measure brand performance
11. Constant reinvention: Stay ahead in times of change

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