Basic Strategy in Context: European Text and Cases

Introduction For the student: how to use the book For the lecturer: resources Introductory case: learning goals and objectives Preliminary concepts Trial case: Abrakebabra Keyed links between case and example answers What is Strategy? Introduction, learning goals and objectives Preliminary concepts including a working definition of business strategy Mini case: Mannesmann Discussion of mini case Main case: Fionia Bank - a regional savings bank from Denmark Case analysis and theory section Further student tasks and example answers Analysing the Internal Environment Introduction, learning goals and objectives Preliminary concepts Mini case: Railtrack Plc Discussion of mini case Main case: Carlo Gavazzi Space Case analysis and theory section Further student task and example answer The External Environment Introduction, learning goals and objectives Preliminary concepts Mini case: José Bové - French resistance against "malbouffe" Discussion of mini case Main case: Your Cup of Tea in Budapest Case analysis and theory section Further student tasks and example answers Stakeholders and Corporate Governance Introduction, learning goals and objectives Preliminary concepts Mini case: Shell Brent Spar Discussion of mini case Main case: the DaimlerChrysler takeover Case analysis and theory section Further student tasks Ethics Introduction, learning goals and objectives Preliminary concepts Mini case: Marta Andreasen EU whistleblower Discussion of mini case Main case: Shell shock - why do good companies do bad things? Case analysis and theory Further student tasks Strategic Direction Introduction, learning goals and objectives Preliminary concepts Mini case: Samsung Motors Inc. Discussion of mini case Main case: GKN Case analysis and theory section Further student tasks Focus - Differentiation or Low Cost Introduction, learning goals and objectives Preliminary concepts Mini case: Swatch Discussion of mini case Main case: Ryanair - the low fares airline Case analysis and theory section Further student tasks Change Introduction, learning goals and objectives Preliminary concepts Mini case: PUMA Discussion of mini case Main case: Chiquita Bananas (CBI) Case analysis and theory section Further student tasks Mergers and Acquisitions Introduction, learning goals and objectives Preliminary concepts Mini case: Singcontrol Discussion of mini case Main case: Santander is coming to town - the acquisition of Abbey National by Grupo Santander Case analysis and theory section Further student tasks Control Introduction, learning goals and objectives Preliminary concepts Mini case: Nick Leeson Discussion of mini case Main case: Abrakebabra from Ireland Case analysis and theory section Further student tasks Knowledge and the Learning Organisation Learning goals and objectives Introduction Mini case: the Beer Game Discussion of mini case Main case: Siemens ShareNet - five steps to creating a global knowledge-sharing system Case analysis and theory section Further student tasks Innovation and Corporate Entrepreneurship Introduction, learning goals and objectives Preliminary concepts Mini case: Unilever Liquid Gold - innovation on a European scale Discussion of mini case Main case: UniBrew - how do established companies deal with radical innovation projects? Case analysis and theory section Further student tasks Culture Introduction, learning goals and objectives Preliminary concepts Mini case: Starbucks in France Discussion of mini case Main case: goodbye Deutschland - a case study of Wal-Mart's failure in Germany - everyday low crisis Case analysis and theory section Further student tasks Leadership Introduction, learning goals and objectives Preliminary concepts Mini case: Alain Perrin and Cartier Discussion of mini case Main case: Carlos Ghosn and Nissan Case analysis and theory section Further student tasks Integrative Case Learning goals and objectives Introduction Main case: Samsung Case analysis with Questions around main topics of the preceding chapters with model answers Further student tasks