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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

By: Contributor(s): Material type: TextTextPublication details: New Jersey John and Wiley Sons, Inc. 2010Description: 184pISBN:
  • 9780470614181
Subject(s): DDC classification:
  • 659.13 BRA
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Movements aren't about the Product Conversation. They're about the Passion Conversation. Movements start with the first conversation. Movements have inspirational leadership Movements have a Barrier of Entry. Movements empower people with knowledge. Movements have shared ownership Movements have powerful identities. Movements live both Online and Offline. Movements make advocates feel like rock stars. Movements get results.

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