Business Development: A Market-Oriented Perspective

By:

Soresnsen, Hans Eibe

Material type: Text

TextPublication details: Chichester John Wiley and Sons 2012Description: 553pISBN:

9780470683668

Subject(s):

DDC classification:

658.4012 SOR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.4012 SOR (Browse shelf(Opens below))	Available		M0028087

Total holds: 0

Module 1: the business developer's mindset Business development Market orientation Innovation, the entrepreneur, and entrepreneurial orientation Business models and business plans Module 2: the business developer's toolbox Strategy and strategic management The business environment : value creation I Resources and organization design : value creation II Value appropriation and property rights Module 3: crafting and executing the business plan The marketing plan : marketing management and market research The organization plan : organizational development and governance The finance plan : financial statements, arrangements, and valuation Connecting the dots : executing the business plan Index.

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