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Iconoclast: A Neuroscientist Reveals How to Think Differently

By: Material type: TextTextPublication details: Boston Harvard Business School Publishing Corporation 2010Description: 250pISBN:
  • 9781422133309
Subject(s): DDC classification:
  • 612.8 BER
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 9th Floor Reading Zone General 612.8 BER (Browse shelf(Opens below)) Available M0026520
Total holds: 0

Introduction: Doing What Can't Be Done /Howard Armstrong 1. Through the Eye of an Iconoclast /Dale Chihuly, Paul Lauierbur and Nolan Bushnell 2. From Perception to Imagination /Walt Disney, Florence Nightingale, Branch Rickey and Kary Mullis 3. Fear - The Inhibitor of Action /Jackie Robinson, Dixie Chicks, Computer Associates and Rite-Solutions 4. How Fear Distorts Perception / NASA /Richard Feynman, Solomon Asch and Martin Luther King Jr. 5. Why the Fear of Failure Makes People Risk Averse /David Dreman, Bill Miller and Henry Ford 6. Brain Circuits for Social Networking /Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds and Warren Buffett 7. Private Spaceflight - A Case Study of Iconoclasts Working Together /Burt Rutan, Richard Branson, Peter Diamandis and Rick Homans 8. When Iconoclast Becomes Icon /Arthur Jones, Jonas Salk and Steve Jobs Appendix. The Iconoclast's Pharmacopeia.

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