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The Marketing Power of Emotion
Material type:
TextPublication details: New York Oxford Science Publication 2003Description: 274pISBN: - 9780195150568
- 658.8342 OSH
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8342 OSH (Browse shelf(Opens below)) | Available | M16732 |
Total holds: 0
Contents:
1 The Scope of Emotion in Marketing
2 Generating Emotion: Value Systems, Emotive Stimuli and Appraisal
3 Generating Emotion: Beliefs and Wishes
4 Generating Emotion: Emotional Responses
5 Predicting, Changing and Influencing Emotional Responses
6 Branding and Emotion
7 Emotion in Building Brand Equity
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