Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement and Key Relationships

You can now measure everything, but you won't survive without the metrics that matter to your business How to get started Seven steps to the perfect measurement program: how to prove your results and use your results to improve Yes, you can afford to measure: choosing the right measurement tool for the job How to measure marketing, public relations, and advertising in a social media world How to use numbers to get closer to your customers Measuring the impact of events, sponsorships, and speaking engagements How to measure influencers and thought leadership Measuring relationships with your local community Measuring what your employees think Threats to your reputation: how to measure crises Measuring relationships with salespeople, channel partners, and franchisees Measurement for nonprofits Measure what matters in higher education: how to get an A in measurement.