Merchandising: Theory, Principles and Practice

Merchandising Theory Merchandising Concepts Merchandising Technology Merchandising Systems Merchandise Planning Fundamentals of Merchandise Planning Merchandising Perspectives on Pricing Planning and Controlling Merchandise Budgets Planning and Controlling Merchandise Assortments Developing and Presenting Product Lines Developing Product Lines Presenting Product Lines Global Sourcing Customer/Vendor Relationships Career Opportunities Merchandising-Related Career Development New To This Edition / CD-ROM Features Learning activities at the end of each chapter can be used in conjunction with Sourcing Simulator (student version), a software system that evaluates sourcing, pricing, assortment and replenishment strategies for seasonal and basic products at retail, available from [TC2] Analysis of e-commerce, mass merchandising, mass customised merchandising, and Quick Response (QR) merchandising Updated tables, pricing calculations and additional mathematical explanations Instructor's Guide provides chapter outlines, test questions and answers, problem sets with answers and computer applications