The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

By:

Chattopadhyay, Amitava

Contributor(s):

Batra, Rajeev

Material type: Text

TextPublication details: New Delhi Tata McGraw Hill Education Private Limited 2012Description: 335pISBN:

9781259029226

DDC classification:

658.827 CHA

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 CHA (Browse shelf(Opens below))	Available		M0028257

Total holds: 0

Introduction and overview Choosing consumer segments and expanding internationally Strategic competency building International expansion through acquisitions Brand-building strategies and road map Building brand awareness on limited budgets Building perceptions of high quality, leadership,and trust Global brand associations and architecture Managing a global or regional brand Key takeaways.

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