The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research
By: Contributor(s): Material type: TextPublication details: Los Angeles Sage Publications 2008Description: 390pISBN:
TextPublication details: Los Angeles Sage Publications 2008Description: 390pISBN: - 9781412927901
- 302.20727 HAY
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
|  Book | NIMA Knowledge Centre | 9th Floor Reading Zone | General | 302.20727 HAY (Browse shelf(Opens below)) | Available | M0024492 | 
                                            
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                                                        1
                                                        Authenticity: What Consumers Really Want  
 by Gilmore, James H.
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                                                        2
                                                        The Buying Brain: Secrets for Selling to the Subconscious Mind  
 by Pradeep, A. K.
- 
                                                        3
                                                        Buyology: How Everything We Believe About Why We Buy is Wrong  
 by Lindstrom, Martin
- 
                                                        4
                                                        Cheap: The High Cost of Discount Culture  
 by Shell, Ellen Ruppel
- 
                                                        5
                                                        Consumer Adoption and Usage of Broadband  
 by Dwivedi, Yogesh Kumar
- 
                                                        6
                                                        Consumer Behavior  
 by ICFAI
- 
                                                        7
                                                        Consumer Behavior  
 by Schiffman, Leon G.
- 
                                                        8
                                                        Consumer Behavior  
 by Schiffman, Leon G.
- 
                                                        9
                                                        Consumer Behavior  
 by Hoyer, Wayne D.
- 
                                                        10
                                                        Consumer Behavior: An Asia Pacific Approach  
 by Blackwell, Roger
- 
                                                        11
                                                        Consumer Behavior and Culture: Consequences for Global Marketing and Advertising  
 by Mooij, Marieke De
- 
                                                        12
                                                        Consumer Behavior: Concepts, Applications and Cases  
 by Raju, M. S.
- 
                                                        13
                                                        Consumer Behaviour  
 by Schiffman, Leon G.
- 
                                                        14
                                                        Consumer Behaviour: Applications in Marketing  
 by East, Robert
- 
                                                        15
                                                        Consumer Behaviour: Insights from Indian Markets  
 by Majumdar, Ramanuj
- 
                                                        16
                                                        Consumer Behaviour: Text and Cases  
 by Gautam, Neeran
- 
                                                        17
                                                        The Consumer Mind: Brand Perception and the Implications for Marketers  
 by Martinez, Pepe
- 
                                                        18
                                                        Contagious: Why Things Catch On  
 by Berger, Jonah
- 
                                                        19
                                                        Customer Sense: How the 5 Senses Influence Buying Behavior  
 by Krishna, Aradhna
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                                                        20
                                                        Elite China: Luxury Consumer Behavior in China  
 by Lu, Pierre Xiao

