Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live

Foreword, by Philip Kotler. Introduction: Numbers and Their Meaning: Kansas City, Missouri. The Enduring Impact of the Great Recession on Our Values and on Consumerism. 1 The New American Frontier: Detroit, Michigan. "Indestructible Spirit"-The Values of Optimism, Resiliency, and Opportunity. 2 Don't Fence Me In: Dallas, Texas. "Retooling"-The Values of Self-Reliance, Faith, and Betterment. 3 The Badge of Awesomeness: Boston, Massachusetts. "Liquid Life"-The Values of Nimbleness, Adaptability, and Thrift 4 An Army of Davids: Tampa, Florida. "Cooperative Consumerism"-The Values of Community, Collaboration, and Respect. 5 Block Party Capitalism: Brooklyn, New York. "From Materialism to What's Material"-The Values of Character, Authenticity, and Performance. 6 The Quality of the Lion: Las Vegas, Nevada. Reinventing Business Models and Corporate Culture to Rebuild Trust. 7 The Citizen Corporation: Dearborn, Michigan. How Large Institutions Are Becoming Truly Public Companies. 8 Innovation Nation: San Francisco, California. America as an Emerging Market for Values-Led Ideas. Coda: The Takeaway: Los Angeles, California. Ten Ways the Modern Enterprise (and Individual) Can Thrive in the Post-Crisis Age. Suggested Reading.