Content Analysis Vol. - I: What is Content Analysis? Defining the Methodological Playing Field

Partial Contents: Vol. 1. What is content analysis? Defining the methodological playing field Vol. 2. Redefining the playing field : methodological advances Vol. 3. Applications : a focus on mass media Vol. 4. From advertising to protest and violence: extending the range of applications Contents VOL. 1. What is content analysis? Defining the methodological playing field: Appendix of sources Content analysis: objective, systematic and quantitative description of content / Roberto Franzosi Introduction. Content analysis, a quantitative technique: 1. Why be quantitative? / Harold D. Lasswell -- The precursors: 2. The content of radio programs, 1925-1935 / William Albig 3. Methods for analyzing the content of motion pictures / Edgar Dale 4. How America became belligerent: a quantitative study of war, 1914-17 / H. Schuyler Foster, Jr. The take-off period. Setting the methodological standards: 5. The reliability of content analysis categories / Abraham Kaplan, Joseph H. Goldsen 6. Content analysis and the theory of signs / Abraham Kaplan 7. The technique of symbol analysis (Content analysis) / Harold D. Lasswell 8. Analyzing the content of mass communication : a brief introduction / Harold D. Lasswell 9. On content analysis / Nathan C. Leites, Ithiel de Sola Pool 10. The feasibility of the use of samples in content analysis / Alexander Mintz Further methodological Issues: 11. Traditional, interpretive, and reception based content analyses: improving the ability of content analysis to address issues of pragmatic and theoretical concern / Aaron Ahuvia 12. Ethnographic content analysis / David L. Altheide 13. Quantitative and qualitative approaches to content analysis / Alexander L. George 14. Reliability in coding open-ended data: lessons learned from HIV behavioural research / Daniel J. Hruschka, Deborah Schwartz, Daphne Cobb St. John, Erin Picone-Decaro, Richard A. Jenkins, James W. Carey 15. Reliability in content analysis : some common misconceptions and recommendations / Klaus Krippendorff 16. Reliability in cross-national content analysis / Jochen Peter, Edmund Lauf 17. Sample size in content analysis of weekly news magazines / Daniel Riffe. Stephen Lacy, Michael W. Drager 18. Measurement models for content analysis / Robert Philip Weber